EM.TV walks away from Junior Web

Financially-challenged German kids' producer/distributor EM.TV has ended all its involvement in Junior-Web, the consumer-facing internet business it launched earlier this year, after the online ISP service {did not fulfil expectations.{

The company has transferred its share in Junior-Web to the Kaufbeuren-based Victory Media Group, while all character rights involved in the ill-fated project revert to EM.TV.

{We shall stick to the strategy of closing unpromising areas of our business,{ said EM.TV's marketing and sales director Rainer Hüther. {In the future we plan to develop the internet through content partnership.{

An EM.TV spokesman confirmed that the company {still rates the internet highly as a sales method for attractive content and will continue to use it in future in the context of its licence business.{